Meeting – 9/15/15 – Kennie Christiansen

Kennie threw down on eCommerce. He walked us through the do’s/dont’s of selling on Amazon. He walked us through two examples…One being a single product he sells called “Elertus” and how keyword selection in both paid ads and organic search results can make all the difference. He explained how achieving a positive ROI can be much more difficult depending on multiple factors such as season, type of product, demographic, economy…etc. But when you find the sweet spot oh how sweet it is!

He also discussed selling hundreds of different products for major retailers online and how the game-plan completely changes for campaigns like that. Thanks Kennie!